10 Guiding Principles 1. Authenticity Good design has the look and feel of inevitability. This often belies the hours of exploration needed to create ideas, then sift and winnow among them to find the one that is just right. Design can be understood as an accelerated, iterative process of trial, error, judgment and selection to find a genuine solution. 2. Craft Even the most hardened laborer wants to do good work. When we deliver a design worthy of their efforts they seem to know it. As a result, the quality in a project may rise without explanation and at no additional cost because participants begin to value the experience and put in their best efforts. These are our best projects. 3. Creativity We must constantly refresh our ability to see, especially to see things as they are. This is not as easy as it sounds, because the process of architectural design works the other way around; we must see things that do not yet exist. We embrace travel, sketching, photographing, drawing and just taking the time to look, all to sustain and improve our ability to see with fresh eyes. 4. Experience Straightforward solutions become more apparent when we recognize that the goal is to serve the client’s needs rather than our own. The seasoned architect knows there will be many opportunities along the way to explore one’s craft. 5. Green Building A healthy, conserving environment is the goal, whether of energy, materials, air or water. There are many aspects to this concept, and the opportunities for green building are expanding rapidly as the movement matures. “Fulfill the needs of this generation without jeopardizing those of the next.” 6. Process We support broad participation early in the process to determine the purpose, character and qualities of a project. The program that results from this interactive procedure supports our creative efforts in important ways. We then return to the project stakeholders with our designs for lively critiques. This iterative process with feedback loops brings life to the project. 7. Reality We respect the realities of site, budget, climate, schedule and political environment, often finding opportunity for architectural expression within these apparent constraints. Architecture is an art of accommodation, both physically and figuratively. 8. Service We promote prompt and courteous service to clients, contractors, vendors and public officials. We want to do our part to maintain a supportive environment for the design and construction community. 9. Sustainability Good architecture is inherently sustainable, because it involves building something to last. This is a matter of quality materials, detailing and construction, and also includes planning for a long life through the adaptability of a project to future uses that may not yet be known. We feel that a loose fit of a building to a program promotes a long life for that structure. 10. Value Like both the developer and the environmentalist, we believe in doing more with less. To accomplish this we want to know where the money is in a project so that we can allocate the budget to best effect. As a result, our buildings often look and perform better than their cost might suggest. We know where to put the dollars.